The Bald Eagle is a Bird with powerful symbolic relavance for the peoples of North America. Long before it was adapted as the Seal Of The US Presidents office, The Bald Eagle was the ultimate symbol of power and majesty for the North American Natives.
Bald Eagles are at the top of their food chain and have few natural enemies. They live mostly by fishing in the lakes and rivers of North America and are known for their spectacular hunting skills.
However, it has been observed (Hope Ruttledge 2001) that Bald Eagles are only succesful in one out of every nineteen dives into the water in pursuit of fish. He expends considerable energy in these forays and risks drowning or death by hypothermia if dragged down by a fish. He must combine judgement, skill, experience, focus and strength if he is to survive. He cannot waste energy and must be mindful of that when selecting his targets.
In the world of sales we can adapt many of the eagles' behaviours. It is not merely a numbers game. We need to be measured and focused as to where we expend our energy and like the eagle, we need results to survive.
One in nineteen is a perhaps too low a bar to set ourselves, But I generally expect a one in ten success ratio/result. If we exceed all the better. It's about judgement.
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